SIP Ki Katha: A Story of Discipline, Patience, and the Path to Prosperity
SIP Ki Katha: A Story of Discipline, Patience, and the Path to Prosperity
Building long-term wealth can seem like a daunting task, but what if there was a simple and disciplined approach that made it achievable? Systematic Investment Plan, or SIP, is one of the most effective ways to build wealth over time. However, many investors get stuck or stop midway, chasing short-term gains instead of focusing on long-term success.
Sachin started investing Rs.10,000 per month at age 25, aiming to continue until he was 60. His friend, Surya, started 10 years later at age 35 but invested a larger amount of Rs.25,000 per month to try and catch up.
Investor Starting Age Monthly Investment Final Value at 60
Sachin 25 Rs.10,000 Rs.6.40 Crore
Surya 35 Rs.25,000 Rs.4.70 Crore
**Assuming Investment in Equity Funds and an average return of 12.62% p.a as per AMFI Best Practice Guidelines Circular No. 109-A /2024-25, Dated September 10, 2024. "Past performance may or may not be sustained in future and is not a guarantee of any future returns".

Despite investing more, Surya ended up with a smaller corpus at retirement than Sachin.

Lesson: Time in the market is more powerful than the amount invested. The earlier you start, the greater the power of compounding.
Investing isn't just about starting; it's also about growing with your income. Two friends, Vidur and Karna, both started an SIP of Rs.10,000 per month with an objective of buying a house worth Rs.1 Crore in 20 years. Vidur, being a visionary, chose a yearly top-up option, adding an extra Rs.2,000 to his investment each year.
Investor Monthly SIP (Start) Top-Up Time to Reach Rs.1 Crore
Karna Rs.10,000 - 20.1 years
Vidur Rs.10,000 Rs.2,000 per year 15.2 years
**Assuming Investment in Equity Funds and an average return of 12.62% p.a as per AMFI Best Practice Guidelines Circular No. 109-A /2024-25, Dated September 10, 2024. "Past performance may or may not be sustained in future and is not a guarantee of any future returns".

Karna reached his Rs.1 Crore aim in 20.1 years. Vidur reached his aim much sooner, in just 15.2 years. By the time Karna hit his aim, Vidur's investment had grown to over Rs.2.18 Crore. Thus, Vidur not only reached his target corpus faster but also ended with over double the wealth.

Lesson: This story teaches that increasing your investment amount systematically, like with a top-up SIP, can help you reach your financial needs much sooner.
Amar, Akbar, and Anthony, three friends, decided to invest. Anthony chose a systematic approach via a monthly SIP, while Amar and Akbar tried to time the market by investing lump sums at yearly highs and lows. Over 20 years, they saw different results.
Investor Investment Strategy CAGR
Amar Timed the market perfectly (lowest value) 14.49%
Anthony Invested consistently (monthly SIP) 12.88%
Akbar Timed the market poorly (highest value) 11.20%
Analysis done of Sensex TRI Index
Source: AceMF | Data Period: Jan 2006 to March 2025
Past performance may or may not be sustained in future and is not a guarantee of any future returns
  • Amar invested a lump sum of Rs.1.2 Lakh every year at the lowest Sensex TRI value. This is a lucky investor's ideal scenario. He got a CAGR of 14.49%.
  • Akbar invested a lump sum of Rs.1.2 Lakh every year at the highest Sensex TRI value. He represented an unlucky investor. His CAGR was 11.20%.
  • Anthony started a consistent monthly SIP of Rs.10,000 from April 2005. He did not try to time the market. His CAGR was 12.88%.
Lesson: The story shows that trying to time the market is pointless due to its unpredictable nature. The key is to be consistent and systematic. A consistent SIP approach delivers reliable results while saving you time and effort.
This story illustrates the importance of staying invested, especially during volatile periods. Akash and Sourav both started a Rs.10,000 monthly SIP in April 2005.
  • Akash got panicked by market volatility in 2008 and 2020. He stopped his SIP for two years in each period. By March 2025, he had accumulated Rs.79.03 Lakh.
  • Sourav continued his SIP regardless of market turmoil. By March 2025, he had accumulated Rs.98.94 Lakh.
Investor Investment Behavior Accumulated Amount (as of March 2025)
Akash Stopped SIP during market downturns Rs.79.03 Lakh
Sourav Continued SIP consistently Rs.98.94 Lakh
**Assuming Investment in Equity Funds and an average return of 12.62% p.a as per AMFI Best Practice Guidelines Circular No. 109-A /2024-25, Dated September 10, 2024. "Past performance may or may not be sustained in future and is not a guarantee of any future returns".

The gap between their accumulated wealth was over Rs.19 Lakh.

Lesson: Market volatility is your friend in SIPs-it helps you accumulate more units at lower prices. Stopping SIPs during downturns only harms long-term returns.
SIP success is built on starting early, staying consistent, investing in the right asset class, increasing contributions over time, and never stopping during volatility. Remember, wealth is not built overnight-it's the reward of discipline and patience. To navigate this journey and ensure you make rational decisions instead of emotional ones, consider consulting a mutual fund distributor for professional guidance.
NJ E-wealth
This Diwali, Light Up Your Wealth - Not Just Your Home
This Diwali, Light Up Your Wealth - Not Just Your Home
Diwali is the season of lights, laughter, and celebration. But let's face it-it's also the season when wallets tend to open a little too wide. From shopping for festive clothes, gadgets, gifts, and décor to indulging in sweets and treats, expenses can quickly spiral out of control. This leads to a spending dilemma: how do you enjoy the festive season without overspending and getting into debt? This article will explore the psychology behind festive spending and provide practical tips for staying in control of your finances this Diwali.
Retailers are well-versed in consumer psychology, and they use a variety of strategies to encourage spending during festivals. Understanding these tactics is the first step toward mindful spending.
We're hardwired to feel a sense of accomplishment when we find a "good deal." During festivals, a massive discount on a high-ticket item like a new TV or smartphone can feel irresistible. But often, inflated MRPs make discounts seem larger than they really are.
"Limited-time offers," "flash sales," and "festival exclusives" tap into our fear of missing out, pushing us into hasty decisions and impulse buys.
Festive cheer weakens financial discipline. We equate spending with happiness, especially when buying gifts for loved ones, leading us to justify purchases we wouldn't normally make.
"No-cost EMIs" and "buy now, pay later" offers make expensive purchases feel lighter-but in reality, they often mask the true cost and create debt that lingers long after the celebrations.
Recognizing these psychological triggers can help you stay in control and channel your money into something far more rewarding: investments that create lasting wealth.
Instead of letting the festive spirit derail your financial needs, you can adopt a mindful approach to spending. Here's how to stay on track:
Start by listing all potential expenses, from gifts and sweets to decorations and clothes, and allocate a specific amount for each category. Enjoy Diwali guilt-free, but decide in advance how much goes toward celebrations and how much goes into investments. Even allocating 20-30% of your festive outlay into investments can create lasting value.
That extra gadget or third pair of festive shoes may look tempting-but consider redirecting that amount into a Systematic Investment Plan (SIP). A small SIP started this Dhanteras could outgrow the utility of short-lived purchases many times over.
Festivals come every year, but wealth is built steadily over time. Breaking the cycle of overspending today can ensure financial freedom tomorrow. To make the right choices, consult your Mutual Fund Distributor (MFD)-they can help you select the right mix of funds and strategies aligned with your financial needs.
Dhanteras is about inviting prosperity, and what better way to do that than by investing in a way that truly grows your wealth? While physical gold and silver have cultural significance, they come with drawbacks like making charges on jewellery and storage risks. Instead of physical metal, consider these modern investment options:
These funds invest directly or indirectly in gold reserves, providing another avenue for exposure to the precious metal.
Exchange-Traded Funds (ETFs) that invest in gold offer transparent pricing, no making charges, and high liquidity.
This festive season, you can also think about investing in growth assets like Equity, along with the above modern investment avenues that can build long-term prosperity.

Investing in these instruments allows you to celebrate tradition while making a prudent financial decision that can serve as a safety net for the future.
Diwali is a festival of renewal-of cleaning out the old and welcoming the new. This year, take that spirit into your financial life. Clean out the habit of impulsive festive spending, and welcome disciplined investing.

Let's make this Dhanteras not just about shining silver in your locker, but about the glowing wealth in your portfolio.

After all, the best way to celebrate prosperity is to build it for the future-with the right guidance from your Mutual Fund Distributor.

This Diwali, consult your MFD, start investing, and let your wealth sparkle brighter than the diyas in your home.
NJ E-wealth
Car Owner's Guide To Insurance - Fact Vs Fiction
Car Owner's Guide To Insurance - Fact Vs Fiction
Owning a car is more than just a convenience-it is an investment and, for many, a dream fulfilled. But with this ownership comes responsibility, one of the most important being car insurance. As a car owner in India, understanding the nuances of your policy is crucial for your financial security and peace of mind.
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Let's debunk some of the most common myths and get to the truth about car insurance.
This is perhaps the most dangerous myth of all. While being a cautious driver is commendable, It doesn't stop accidents from happening. Even if you're the safest driver on the road, you can't control the actions of others. A sudden lane change by another driver, a stray animal on the road, or a simple mechanical failure can lead to a collision. More importantly, car insurance isn't just about accidents. It also covers damages from natural disasters like floods and landslides, thunderstorms, and man-made incidents like riots, malicious damage and fire.

Furthermore, third-party liability insurance is legally mandatory in India under the Motor Vehicles Act, 1988.Driving without this basic coverage can lead to heavy penalties, suspension of your driving license and even imprisonment. Think of insurance as a safety net, not an expense. It's there to protect you from the financial fallout of an unforeseen event, saving you from potentially high repair costs or legal liabilities. It's an affordable annual premium that provides a huge shield against the unknown.

So, whether you drive carefully or not, insurance is a necessity, not a choice.
Many people believe that when you file a claim, the insurance company will find a way to reduce the payout to a very low amount. This isn't true. While there are deductions, they are often a standard part of the policy and are applied transparently.

The most common deduction is the depreciation on parts. Over time, the value of your car and its parts depreciates.An insurer won't pay the full cost for a part that has been in use for years. However, you can opt for a "zero depreciation" or "bumper-to-bumper" add-on cover. This special cover ensures that no depreciation is deducted from the cost of replacing plastic, fibre, or metal parts in case of a claim.

If you understand your policy and choose the right add-ons, you can significantly reduce or eliminate these deductions. Insurance provides financial support when you need it the most.
Many believe that insuring an older vehicle doesn't make sense because the market value is lower. While a new car has a higher market value and thus higher repair costs, older cars are also at risk.

Older cars are still at risk of accidents, theft, or damage from natural disasters. Repairing or replacing major parts can still cost a significant amount.Also, an older car might be more prone to mechanical issues, and while standard policies don't cover general wear and tear, they still protect against accidents, theft, or damage from fire. Moreover, third-party insurance is mandatory regardless of the car's age. Car insurance is about protecting your financial liability and your asset, no matter how old it is.
A third-party vehicle insurance policy is mandatory by law in India. It covers damages to a third person's property, or bodily injury or death to a third person caused by your car.However, it does not cover any damage to your own car.

For example, if your car is damaged in an accident, stolen, or destroyed in a flood, you won't receive any compensation under third-party insurance.

Also, If you're involved in an accident that's your fault, and your car is damaged, you will have to bear the entire cost of repairs yourself. This could run into lakhs of rupees for even a minor collision. A comprehensive policy, on the other hand, provides a much broader safety net.It includes third-party liability and also covers own-damage to your vehicle due to accidents, theft, fire, and natural disasters. While a third-party policy protects you from legal trouble, a comprehensive policy protects your wallet. The small increase in premium for a comprehensive policy is a small price to pay for the extensive protection and peace of mind it offers.

So, while a third-party policy keeps you legally compliant, only a comprehensive policy truly safeguards your investment.
Many new car buyers assume they must purchase insurance through the dealer at the time of purchase. It's a myth, you have the right to choose your insurance provider. The dealer-offered policy might not always be the best or most cost-effective option for you.

You can purchase your policy from a wide range of sources, including insurance brokers, agents, etc;.Brokers and agents can also help you understand the finer details of policies, ensuring you make an informed choice. They will suggest more suitable add-ons (like zero depreciation, roadside assistance, or engine protection), and you can expect better service from your insurance advisor than the dealer.
Falling for these myths can lead to under-insuring your car, unnecessary financial burdens, or even legal troubles. By understanding the truth about private car insurance, you not only protect your vehicle but also secure peace of mind.

Here are a few quick tips to keep in mind:
  • Always read your policy document carefully.
  • Opt for add-ons that suit your needs and driving conditions.
  • Keep track of renewal dates to avoid policy lapses.
  • Drive responsibly, but also stay prepared for the unexpected.
Car insurance is more than just a legal formality-it is a financial safety net and a critical part of responsible car ownership. Whether your car is brand new or a few years old, whether you drive carefully or face the chaos of Indian roads daily, the right insurance policy ensures you are protected against unforeseen losses.

Don't let myths cloud your judgment. Choose the right coverage, and enjoy peace of mind - knowing that both you & your car are safeguarded. After all, your car is not just a machine-it's your companion on countless journeys. Make sure it is protected the right way. Safe driving!
NJ AMC
Quality Factor in Emerging vs Developed Markets: Same Factor, Different Lens
Quality Factor in Emerging vs Developed Markets: Same Factor, Different Lens
Over the past decade, the quality factor has quietly gained global recognition. As investors seek stability in uncertain markets, quality-focused strategies have emerged as reliable tools for both performance and protection.
At its core, the quality factor identifies companies with:
  • Strong profitability
  • Efficient capital usage
  • Low debt
  • Consistent earnings
  • Reliable governance
While the core concept of quality is universal, how it is identified and rewarded differs across regions. For instance, in the US, a quality company might be defined by stable margins and share buybacks. In India, quality could mean low leverage, high cash flow efficiency, and the ability to withstand regulatory or macroeconomic shocks.
Developed markets (DMs) and emerging markets (EMs) operate under very different dynamics. While the definition of quality may be rooted in similar principles globally, how it manifests and what it protects against differ dramatically between emerging and developed markets. The context in which the factor operates is just as important as the factor itself.

In developed markets (DMs), quality often signals consistency, steady earnings, efficient capital allocation, strong corporate governance, and low financial risk. These economies have mature institutions, strict regulatory norms, and efficient capital markets. Here, the quality factor helps investors distinguish long-term compounders from average businesses.

In contrast, emerging markets (EMs), like India, are marked by rapid growth, political and currency risks, evolving regulations, and often, information asymmetry. In these environments, quality is more about survivability and durability. It helps investors be clear of corporate governance lapses, balance sheet stress, and financial manipulation, all of which are far more common than in developed peers.

For instance, while a US investor may define quality as a firm that increases dividends regularly, an Indian investor may value clean accounting, conservative debt practices, and founder transparency more.

Here's a simple contrast of key characteristics:
Aspect Developed Markets (DMs) Emerging Markets (EMs)
Governance norms Well-established, stable Evolving; often inconsistent
Financial disclosures Standardised, transparent Varies across companies; sometimes opaque
Earnings quality Typically high Mixed, prone to red flags
Investor behavior Institution-driven, rational Retail-driven; subject to herd behavior
Market cycles Mature, low volatility Growth-oriented, high volatility
Currency/inflation risk Low High impact on earnings and capital costs
Access to capital Easier, cheaper Uneven, often costly for weaker firms
Over the last decade, the quality factor has emerged as a dependable core strategy for global investors, especially during turbulent times. The table below shows how quality strategies have delivered strong risk-adjusted returns across global markets:
Region Period Annualised Return (%) 3-Year Median Rolling Return (%) 10-Year Median Rolling Return (%)
Quality Market Quality Market Quality Market
USA Jul 5, 1995 - Dec 31, 2000 26.42 19.32 27.24 25.80 - -
Jan 1, 2001 - Dec 31, 2006 6.49 2.94 10.40 8.98 - -
Jan 1, 2007 - Dec 31, 2012 6.42 2.29 4.56 1.58 - -
Jan 1, 2013 - Dec 31, 2018 11.20 12.15 9.86 10.90 - -
Jan 1, 2019 - Aug 31, 2025 17.36 17.15 11.98 11.04 - -
Entire Period 13.21 10.54 11.90 11.33 11.09 8.07
Europe Jul 15, 2014 - Dec 31, 2018 6.92 -0.33 6.39 0.01 - -
Jan 1, 2019 - Aug 31, 2025 11.44 7.61 8.65 5.83 - -
Entire Period 9.60 4.35 8.64 4.24 9.10 3.81
India Apr 1, 2005 - Dec 31, 2012 18.83 14.79 16.46 8.58 - -
Jan 1, 2013 - Dec 31, 2018 16.45 12.75 16.29 13.11 - -
Jan 1, 2019 - Aug 31, 2025 17.74 15.59 20.48 18.92 - -
Entire Period 17.79* 14.51** 16.49 13.31 16.34 12.92
Source: Bloomberg, NSE. Past performance may or may not be sustained in future and is not an indication of future return. The S&P 500 Quality TRI, S&P Europe 350 Quality TRI, & Nifty 500 Quality 50 TRI are used to represent the Quality index for the USA, Europe and India regions respectively. The S&P 500 TRI, S&P Europe 350 TRI, & Nifty 500 TRI are used to represent the market index for the USA, Europe and India regions respectively.
India's adoption of the quality factor has grown even faster, reflecting both rising investor awareness and the need for stronger stock selection in a high-growth but high-risk environment. NJ Quality
Source: ICRA, NJ Asset Management Private Limited Internal Research. Quality-oriented funds refer to those funds that focus on the quality factor alone, as well as combined with other factors. AUM figures are as of the month-end. Only equity-based, open-ended, passive smartbeta funds have been considered.
  • Number of quality oriented funds: The number of quality ETFs has grown from just 1 in May 2019 (Rs.17 crore AUM) to 22 by May 2025 (Rs.3,832 crore).
  • Market Share Growth: Quality ETFs' share of total factor ETF AUM rose from 2.78% in May 2021 to 8.44% in May 2025, showing investor confidence.
  • Long-Term Returns: The Quality factor has delivered a superior return in long term. 17.79%*, compared to the benchmark return of 14.51%**.
This shows that while momentum strategies may lead on shorter-term performance in India, quality has the potential to deliver robust long-term compounding, often with fewer portfolio shocks. India's market is still evolving. Just like in the US, quality may emerge as the dominant factor over the next few decades as markets mature, governance norms strengthen, and transparency improves.
Emerging markets come with immense opportunity, but also heightened risk. Here's why quality becomes even more critical in these environments:
  • Higher economic and regulatory uncertainty: Quality helps filter out companies vulnerable to volatility caused due to macro shocks or policy swings.
  • Governance gaps and disclosure issues: A quality lens uncovers companies with cleaner books and better practices.
  • Lower analyst coverage: Quality metrics offer a structured way to discover hidden winners by adopting an integrated approach to evaluating the fundamentals.
  • Higher behavioral mispricing: Retail dominance often leads to the prevalence of investing biases and short-term sentiment swings. Quality adds a layer of objectivity.
  • Volatile business cycles: Companies with strong fundamentals are more likely to survive and grow through downcycles.
The Quality factor works across both developed and emerging markets, but often for different reasons and with different results. In developed markets, it's about rewarding consistency and capital discipline. In emerging markets, it plays a more protective role, helping investors avoid governance risks, financial manipulation, and business fragility.

As the Indian market evolves, the relevance of quality will only grow stronger, not just for boosting returns, but for helping investors stay the course with confidence.

At NJ Mutual Fund, we believe that a structured approach to identifying true quality is key to navigating the uncertain, evolving markets. Our 100% rule-based quality-focused investment philosophy helps build resilient portfolios that are better positioned to perform across cycles and stay aligned with long-term investment goals.
1) What is the difference between emerging and developed markets?
In developed markets, quality is often about consistency and capital discipline. In emerging markets, it focuses more on survivability, governance, and managing risk in volatile conditions.

2) Why is the Quality factor important in emerging markets like India?
Emerging markets have higher risks and market inefficiencies. The Quality factor helps filter out weak or risky businesses, offering better downside protection.

3) What is the Quality factor in investing?
The Quality factor refers to investing in companies with strong financials, high profitability, low debt, and good corporate governance.

Investors are requested to take advice from their financial/ tax advisor before making an investment decision.

MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.
loans
To ensure a smooth loan application process for your clients in non-demat mode, please take note of the following:

Common Issue: "Mobile/Email Not Mapped or Mismatch"

If your client encounters this remark during security selection, the first step is to verify their mobile number and email in the AMC-level statements. The details should match the E-Wealth Account records.
What to Do Next?

If details are incorrect in the folio, update them via If incorrect in the E-Wealth Account, update accordingly.

Final Step: Retry after Updating

Once both records are aligned, the client can retry the loan application. If the issue persists, please contact customer care for further assistance.

Ensuring accurate contact details can prevent delays and enhance your clients' experience.

Thank you for your continued support.
Fund Manager INTERVIEW
patner Interview
Mr. Murthy Nagarajan
Head - Fixed Income, TATA Mutual Fund
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Khyati Vishal Baxi (ARN-83346)
AMFI REGISTERED MUTUAL FUND DISTRIBUTOR

Vishal Baxi

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"We have taken due care and caution in compilation of this E Newsletter. The information has been obtained from various reliable sources. However it does not guarantee the accuracy, adequacy or completeness of any information and is not responsible for any errors or omissions of the results obtained from the use of such information. Investors should seek proper financial advise regarding the appropriateness of investing in any of the schemes stated, discussed or recommended in this newsletter and should realise that the statements regarding future prospects December or December not realise. Mutual fund investments are subject to market risks. Please read the offer document carefully before investing. Past performance is for indicative purpose only and is not necessarily a guide to the future performance."

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